The text discusses the intensification of tourism in recent decades and how this intensification has led to what has been described as “overtourism”. It examines the possibilities for a destination to move towards more responsible tourism. It highlights the negative consequences of tourism, including environmental damage and social impacts on local populations. It also covers responsible tourism, which is becoming increasingly popular as an alternative to overtourism. Destinations have various tools at their disposal to reduce overtourism and encourage responsible tourism, such as digital media and demarketing. The text discusses the problems that overtourism can cause in the National Park of Calanques and suggests ways and tools to reduce these problems, including the benefits that can be observed through their implementation.