Document
Hotel Marketing Strategy in the Environmental Context
Rattachements
Type de travail universitaire
Mémoire
Formation
Master Tourism, Hospitality and Food Studies (THFS)
Niveau
Master 1
Direction des travaux
PICHON Paul
Année de réalisation
Auteur
Auteur du document
NGUYEN Quynh Chi
Travaux
Résumé
As an important component of the tourism industry, the development of the hotel industry is always linked with the development of tourism. In the process of its growth, the hospitality industry brings positive impacts on some aspects of life. On the other hand, it also leads to negative effects, one of which is environmental destruction. As a result, hotels are going green or even greener these days. They do care for the environment, but at the same time, they can not forget the goals of the business, such as attracting more customers and engaging their consumptions. Indeed, hotels can do both objectives by using their environmental programs as marketing weapons. This dissertation wants to point out some approach that hotels can save the planet and convince customers through environmental messages.